GENELEC EXPERIENCE CENTRE
HHB Group and Genelec have teamed up to launch the Genelec Experience Centre — a showroom with a heap of Genelec’s active monitors on display.
You’ll find the 34.5sqm space in the new offices of Scrub. The Genelec Experience Centre lets you choose source material of virtually any format — MP3, CD, DVD, Blu-ray, PlayStation, Pro Tools, Logic, Nuendo, Spotify and Tidal — and evaluate Genelec monitors in stereo, surround and immersive audio configurations. The genius of the centre’s audio architecture is the ability to route any source to any destination – so visitors can choose to audition anything from a stereo pair of compact 8010A monitors to a full-blown 11.1 immersive audio system.
The 11.1 system in question partners an Avid Pro Tools | S6 control surface sitting in AKA Design bespoke studio furniture. It combines seven 8351A SAM studio monitors in left, centre, right, left side, right side, left back and right back positions, four 8330A SAM studio monitors overhead and two 7370A SAM studio subwoofers handling the low end. Complementing the centre’s Pro Tools | S3 control surface is a 5.1 configuration of five 8320A SAM studio monitors and one 7350A SAM studio subwoofer.
Another 5.1 system showcases Genelec’s architectural installation products and includes five AIC25 active in-ceiling speakers and one 5041A active in-wall subwoofer, while two AIW26B active in-wall speakers can be run in stereo mode or in 2.1 mode in conjunction with the 5041A. Four 4030B installation speakers are in the Scrub sales office to demo small to mid-sized commercial installations.
Jani Jalonen, Genelec Marketing Director commented: “Outside of our own factory in Finland this is without doubt the most comprehensive Genelec demonstration facility in the world, and we’re thrilled to be able to invite customers to London to experience everything that Genelec loudspeaker technology can offer. If you want to hear our products in action and discuss any aspect of speaker selection, placement and calibration, then this is the place to visit.”